MARKETING OPPORTUNITIES

Brand awareness and product exposure will be priorities for the Sponsor Partner.

Brand exposure and company logo recognition will be achieved during the year to meet the Sponsor Partner's marketing and media goals. The racing team will work with the Sponsor Partner to maximise these important aspects of marketing to the Sponsor's satisfaction.

Company logos and brand decals will be displayed on the racing car, drivers suit, and Team transport vehicle as prominent advertising features for the Sponsor Partner.

Networking via the Web can be expanded through the racing team and David Epton Racing websites which will carry Sponsor Partner Links to steer contacts between Sponsor Partners and the Team.

Wider marketing could be achieved through public appearances of racing car and driver at special events such as shopping mall displays or exhibitions, company office atriums, aviation shows, and trade and industry shows. An appearance of racing car and driver always acts as a magnet to draw crowds, and thereby increase awareness of the Sponsor Partner's products.

The Team will also work closely with the Sponsor Partner to gain as much as possible from the marketing opportunities available in the TV and print media.